like a political campaign, it's run the same way and some of the same tactics apply and it's very high-energy. this is a very sophisticated, broad-based, well-funded attempt to essentially overturn the secretary of defense's decision to kill the crusader program. poussaint: meanwhile, united defense's paid lobbyists were on the job on capitol hill, targeting members whose constituents had a stake in the fight. and lobbyists can be expensive. for hundreds of thousands or millions of dollars, you can either get a government contract for billions of dollars or get a tax break that may be worth hundreds or millions or billions of dollars -- i mean, it's a relatively small investment. poussaint: but if it seems that companies like united defense have all the clout, it would be a mistake to underestimate the power of an incumbent president. they carry a pretty doggone big stick. as a matter of fact, they don't carry sticks, they carry clubs. 95% of what's in this enormous defense budget never gets discussed publicly at all. and so you need events like this to sort of show there are people watching,